Bacci is a customizable cosmetic company created to solve critical generalizations created by cosmetic industry giants. Our design needed to address the universal, natural, and modern feminine characteristics of the brand. We satisfied the universal aspect of the brand by creating a finger print like crest that forms a B in the center highlighting the Bacci name. Neutral pastel colors with grey marble caps lend the brand a natural feel. Lastly the upper half of the bottle has an hour glass shape which ends in a sharp-edged cap to emphasizes the modern feminism of the Bacci brand.